According to the March 2016 Nielsen Digital Ratings Report while almost 18 million Australian still use a computer to go on the internet, over 13 million people also actively browse websites/apps on smartphone and 7.5 million people on tablets. The report also revealed that people are spending over 28 hours a month on their mobile device.
In this digital age, businesses need to at the very least have a mobile compliant website. A mobile compliant website is a site that can be viewed easily via a mobile device without having to zoom or scroll. Google prioritises websites that are mobile friendly (essentially punishing those who aren’t), This is because users often find it frustrating to read content when they have to zoom or scroll.
Another way your medical practice can set yourself apart is to introduce a dedicated mobile application for your medical practice. This app is in your own brand so that we or no else is advertising to your competitor at your expense. According to RACGP survey of 2018, 78.2% of patients have a preferred GP. If you asked your patients to download your own branded App they are more connected with your clinic than ever.