Starting a new business in 2016
New Business: Hello world and welcome to the Paper2Apps website blog! We are very excited to finally launch our website and new business. Believe it or not, we registered the new business name in October 2015. So it has been a whole year since we decided to open our new business. What have we been doing? Very good question! We have been very fortunate to have been referred to business from our parent company (Triaxial Tech Pty Ltd). However, behind the scenes, we have been busily working on ready to go industry-specific solutions. We are now working on marketing our solutions and implementing all the strategies we have used and recommended for our clients.
Reflecting back to 2006
While doing all the marketing and setup, we couldn’t help but reflect on how different the experience was when we created our parent company. In 2006, although Triaxial Tech was an IT consulting company, we placed very little value on our website or digital presence. We created a site and made it available (see below). As a result, we received very little page hits and we generated no new business from this avenue. Luckily we were able to get away with it because we were not launching a new business in the digital era. We generated leads through more traditional methods – like word of mouth and direct marketing.
Although we will continue to use the traditional marketing methods to drum up business for Paper2Apps, if we ignored the digital marketing aspect of our business like we did 10 years ago, I seriously doubt we would even last a year. Why? Well, firstly because establishing a digital presence is one of the services we are selling, but also because people do almost everything online these days. It is truly amazing what some of the stats reveal. While I can’t relate to all of them (like the 8% that are on social media while at the gym), I am one of the many.